|
Southern
Ireland's flourishing economy of the last six or
seven years has been something of a novelty for
the Irish natural stone industry. For centuries
the only booming industry in this outpost of Europe
has been emigration (some 70m people throughout
the world can claim Irish descent) but the mid-1990s
brought unexpected prosperity and opportunity to
this small republic and its population of just 3.6m,
the smallest in the EU.
The
main reason for Ireland's boom was its membership
of the EU. Development aid flowed inwards and has
transformed Ireland from one of the poorest countries
in Europe into the so-called Celtic Tiger. Signs
of this aid are, literally, everywhere. Roads and
bridges in particular. Drive a few miles in any
direction and there is another star spangled blue
sign proclaiming: "This project has received financial
assistance from the European Union".
Construction
output leapt, reaching IR£14bn and 19% of Ireland's
total economic activity last year, and for perhaps
the first time in corporate memory, stone companies
found such a high level of local demand that the
competitive world of exports could be neglected.
At its peak, with stone firms working flat out to
satisfy local orders, competitive tendering almost
disappeared; to the customer, obtaining a supply
was of more importance than the price of that supply.
These were golden days for the stone industry.
Commercial
building led the way, especially in Dublin. Here,
the traditional building stone is grey granite,
originally from the Wicklow Mountains which lie
just to the south of the capital. Although imported
granites have broadened the palette from which architects
can choose their stone, Ireland is not greatly influenced
by fashion or trends. Light grey remains the predominant
colour and usually has a bush-hammered finish. However,
it is now more likely to be imported granite, especially
Portuguese, Spanish and Chinese. Irish granite is
hard won, usually from a hole rather than from the
side of a hill, so it is expensive compared with
some imported granites. As a result, the domestic
grey granite is used increasingly for restoration
only.
While
use of local granite has reduced, Ireland's blue
limestone remains in great demand. It is as hard
as many granites, has low porosity and takes a high
polish. About 50,000m3 is produced annually and
it is used for paving, roofing, walling, tiling
and worktops. Official figures show that 35% of
Ireland's stone exports are limestone and most of
this goes to Belgium, the Netherlands and Germany.
Its popularity in Belgium is due to its resemblance
to Belgian marble (a diminishing resource).
Including
blue limestone, some 98% of the country's stone
exports go to its nearest neighbours. But sandstone
is the largest single export and almost all of it
goes to the UK. Ireland produces relatively little
sandstone; almost of its sandstone exports are sandstones
that originated in the UK but was sent to the Irish
Republic to be worked. Imports have made considerable
impact in the market over the last decade. Last
year they totalled over IR£26m and more than three-quarters
of this total arrived from the EU (IR£ 0.79 = 1Euro).
Nearly 45% (IR£8.8m) came from Spain and nearly
80% of it was roof slate. The UK was the second
largest source (IR£5.6m), mostly accounted for with
roofing slate. The third largest source in the EU
was Belgium, again mostly roof slates, but both
China and India sent more stone than Belgium.
China
was responsible for just under IR£3m of imports,
two-thirds of which was finished granite, paving
and tiles. Sending just marginally less, at a total
of IR£2.8m. was India; 80% of this was finished
granite destined for the monumental trade. Although
the figures show relatively little European limestone
being imported, both French and Portuguese limestones
are slowly gaining ground in Ireland while British
Portland Stone has long been used for government
and other civil buildings.
After
several booming years the Irish economy is starting
to cool. Growth was 12% in 1999 and 10% last year
and is forecast to drop to 7% this year before stepping
down to 4% in 2003. Construction activity is slowing.
Natural stone prices are under pressure again and,
although order books for the rest of this year are
still reasonably full, many stone companies are
looking around for new markets.
Some,
like James Murphy & Sons who quarry and work
both a grey Dublin granite and an Irish blue limestone,
are planning to increase their offering to the domestic
market and have begun to import stones. The company
has previously worked mainly in the commercial market
but is now intending to target the private housing
market, especially for kitchen worktops which have
become very popular in Ireland.
There
is certainly more stone being used throughout the
Irish house and increasingly it is imported stones
that are being chosen. Irish blue limestone or grey
granite used to be the natural choice for fireplaces
but French limestones are doing well in this market.
In a development of 12 houses in Shackleton Village,
for example, each house (price IR£465,000) has one
French limestone fireplace and one Irish limestone
fireplace. And a well-respected specialist mason,
Francis McCormack, has recently added French style
fireplaces built of Corton and Cluny limestones
to his showroom.
Other
companies are looking further a field for new markets
because the needs of Ireland's tiny population cannot
offer sufficient work once the current buoyancy
in the market trails off. Stone Developments, Ireland's
longest established stone company and one of its
largest with a turnover of IR£17.5m, used the financial
rewards of the boom to invest in machinery and a
new factory. The company quarries and works a grey
granite but its main product, in terms of quantity,
is Irish blue limestone (1000m3 per month).
Stone
Developments also works, finishes and exports a
lot of foreign stones although the quantity fell
dramatically during Ireland's economic revival.
Now the company is aiming for the export market
again but it is its own Irish blue limestone that
it is promoting most aggressively this time. Excellent
results have been achieved very quickly in the UK
where the stone is a novelty and has recently been
specified for its first major London project. The
company is also investing in a major marketing push
this autumn into the USA where some 45million Americans
claim Irish descent.

|